Monthly Archives: March 2009

CONFERENCE USA PARTNERS WITH DRIVE DIGITAL MEDIA TO PRODUCE DIGITAL INTERACTIVE SPORT GUIDES

Drive just won the contract to develop next generation digital media guides for Conference USA. The following is the press release.

IRVING, Texas – Conference USA has selected Drive Digital Media to produce its online sport guides for the 2009-10 season. The partnership will enable C-USA to develop digital sport guides with interactive features exclusively online, while redefining the way the league communicates with its audience. The electronic guides produced by the Overland Park, Kan., company replace the league’s traditional printed media guides, acting as a cost-saving strategy and environmentally-friendly maneuver.

The digital guides will feature custom interactive features including video, sharing across social networks, access to current news, standings, scores and much more. C-USA plans to produce online guides for football, volleyball, men’s and women’s basketball and baseball, as well as a year-end magazine, annual report, record book and football and basketball specialty editions. The first edition, 2009 Conference USA Football, is set to debut in late July, in conjunction with the league’s 2009 football kickoff week.

“We are pleased to work with Drive Digital Media to create these unique digital interactive publications, which will enhance the online experience of our valued audience,” said Britton Banowsky, Conference USA Commissioner. “Our collaboration with Drive gives us the opportunity to maximize our communications strategy while utilizing modern technology.”

C-USA chose Drive to collaborate on this project because of its reputation for helping clients using the most advanced technology available for effective and progressive communication and marketing strategies.

“We are excited to partner with Conference USA to develop a series of state-of-the-art digital media guides,” said Matthew Barksdale, president of Drive Digital Media. “The product we developed for Conference USA will completely transform the way conferences and schools use media guides to communicate with their audiences in the future. These next generation products utilize video, social media tools and content management tools to allow two-way communication with the media and fans.”

About Conference USA Conference USA is made up of 12 nationally-prominent universities – East Carolina University, University of Houston, Marshall University, The University of Memphis, Rice University, Southern Methodist University, The University of Southern Mississippi, Tulane University, The University of Tulsa, The University of Alabama at Birmingham (UAB), University of Central Florida (UCF) and The University of Texas at El Paso (UTEP). Conference USA is headquartered in Irving, Texas, and sponsors competition in 19 sports – nine for men (baseball, basketball, cross country, football, golf, soccer, tennis and indoor and outdoor track & field) and 10 for women (basketball, cross country, golf, soccer, softball, swimming and diving, tennis, indoor and outdoor track & field and volleyball).

About Drive Digital Media Drive Digital Media is an interactive media development agency focusing on the use of digital media to help clients achieve their unique business goals. Specializing in video production and interactive Web development, Drive provides cutting edge online solutions. To learn more about Drive, visit http://www.DriveDigitalMedia.com.

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Ferrari North America Selects Drive Digital Media to Produce 2009 National Television Broadcast

Overland Park, Kan. (March 19, 2009) – Ferrari North America has selected Drive Digital Media, a video production company based in Kansas City, to produce and nationally broadcast the 2009 Ferrari Challenge racing series.

Drive Digital Media will produce 16 half-hour racing programs, which will highlight the Ferrari Challenge’s competitive driving and technologically advanced cars, as well as the personalities of its competitors. “We are thrilled to partner with Drive Digital Media to bring our series to a national audience,” Ferrari Marketing Director Paul Montopoli said. “This is an exciting opportunity for fans of the Ferrari Challenge to follow their favorite drivers throughout the season and receive the latest news and standings.” Under the agreement, which was executed last week, Drive was awarded national broadcast rights and will deliver a programming lineup featuring a season preview, 12 episodes covering each of the North American races, two episodes covering the International Finals in Italy and a season recap episode. Each broadcast will be produced in high definition and will feature qualifying sessions, pre-race segments, turn-by-turn race coverage, post-race analysis and podium ceremonies. Drive is currently evaluating proposals from several national television networks and expects to announce the complete broadcast schedule on April 1, 2009.

Matthew Barksdale, President of Drive Digital Media, is enthusiastic about the new partnership with Ferrari. “The Ferrari Challenge series offers some of the most thrilling racing in all of motorsports,” he said. “In this fast-paced, competitive world, it’s our mission to produce beautiful, engaging content and leverage cutting-edge technology for our clients.”

Drive will also provide Ferrari Challenge fans with various media assets via the Internet. Race summaries, highlight videos and Web-only features will be accessible to fans through online social networks, email and motorsports news portal sites. In addition, the entire racing broadcast will be made available on the Internet using Drive’s proprietary content delivery network, which streams video in near-HD quality.

“As a leading series in the industry, we are responsible for providing pertinent and timely information to our partners and stakeholders,” Montopoli said. “With Drive on board, we are able to improve this channel of communication with highly progressive technology. It’s a great complement to the national broadcast.” “Racing has always been the core of Ferrari’s marketing effort,” added Brian Weaver, CEO of Anthem Media Group, parent company of Drive Digital Media. “It’s an honor to have the opportunity to work with such great people and to be trusted with one of the world’s strongest brands. This will be an exciting season. We are eager to get down to Florida and bring our style of television production to this important series.”

The 2009 season opener for the Ferrari Challenge North America Series begins Saturday, March 21, at Homestead Miami Speedway in Homestead, Fla. Race One takes place at 2:00 p.m. EST with Race Two following on Sunday, March 22, at 2:00 p.m. EST.