Drive just won the contract to develop next generation digital media guides for Conference USA. The following is the press release.
IRVING, Texas – Conference USA has selected Drive Digital Media to produce its online sport guides for the 2009-10 season. The partnership will enable C-USA to develop digital sport guides with interactive features exclusively online, while redefining the way the league communicates with its audience. The electronic guides produced by the Overland Park, Kan., company replace the league’s traditional printed media guides, acting as a cost-saving strategy and environmentally-friendly maneuver.
The digital guides will feature custom interactive features including video, sharing across social networks, access to current news, standings, scores and much more. C-USA plans to produce online guides for football, volleyball, men’s and women’s basketball and baseball, as well as a year-end magazine, annual report, record book and football and basketball specialty editions. The first edition, 2009 Conference USA Football, is set to debut in late July, in conjunction with the league’s 2009 football kickoff week.
“We are pleased to work with Drive Digital Media to create these unique digital interactive publications, which will enhance the online experience of our valued audience,” said Britton Banowsky, Conference USA Commissioner. “Our collaboration with Drive gives us the opportunity to maximize our communications strategy while utilizing modern technology.”
C-USA chose Drive to collaborate on this project because of its reputation for helping clients using the most advanced technology available for effective and progressive communication and marketing strategies.
“We are excited to partner with Conference USA to develop a series of state-of-the-art digital media guides,” said Matthew Barksdale, president of Drive Digital Media. “The product we developed for Conference USA will completely transform the way conferences and schools use media guides to communicate with their audiences in the future. These next generation products utilize video, social media tools and content management tools to allow two-way communication with the media and fans.”
About Conference USA Conference USA is made up of 12 nationally-prominent universities – East Carolina University, University of Houston, Marshall University, The University of Memphis, Rice University, Southern Methodist University, The University of Southern Mississippi, Tulane University, The University of Tulsa, The University of Alabama at Birmingham (UAB), University of Central Florida (UCF) and The University of Texas at El Paso (UTEP). Conference USA is headquartered in Irving, Texas, and sponsors competition in 19 sports – nine for men (baseball, basketball, cross country, football, golf, soccer, tennis and indoor and outdoor track & field) and 10 for women (basketball, cross country, golf, soccer, softball, swimming and diving, tennis, indoor and outdoor track & field and volleyball).
About Drive Digital Media Drive Digital Media is an interactive media development agency focusing on the use of digital media to help clients achieve their unique business goals. Specializing in video production and interactive Web development, Drive provides cutting edge online solutions. To learn more about Drive, visit http://www.DriveDigitalMedia.com.