Monthly Archives: December 2010

Discovery Channel Acquires Rights to “Daytona Dream”

Drive Motion Pictures’ Documentary to Air During Primetime

DAYTONA BEACH, Fla. — “Daytona Dream,” the award-winning documentary film showcasing Level 5 Motorsports’ preparation and participation in the 2010 Rolex 24 At Daytona GRAND-AM Rolex Sports Car Series race, will have its national primetime television debut on the Discovery Channel, January 30, 2011. The broadcast coincides with the 2011 running of the prestigious event which will be held Jan. 29-30 at Daytona International Speedway.

Discovery Communications acquired the rights to the project for both domestic and international television following a very successful film festival run. “Daytona Dream” claimed the Award of Merit from The Indie Fest, which recognizes filmmakers who produce fresh, outstanding and compelling documentaries. The film also has been featured by the Clearwater Film Festival, the Orlando Film Festival and the Carmel Art & Film Festival.

Jason Priestley narrates the Drive Motion Pictures feature that follows one team’s obsession with the most grueling race in the world. Daytona Dream depicts team owner and driver Scott Tucker’s masterful efforts to assemble a dream team of elite race car drivers bent on winning one of endurance racing’s most prestigious events.

“This film crew did a great job in documenting what we go through as race car drivers in an endurance race,” Tucker said. “There is no other test like this in motorsports. And, to see the human drama unfold on the screen is unprecedented. The Discovery Channel’s national audience is going to get rare look behind the scenes.”

The film illustrates how the Level 5 Motorsports crew battles changing weather and a series of unexpected challenges to survive 24 hours of nonstop, competitive madness with a remarkable podium finish. Collisions, confrontations and high-speed racing action take center stage as both the human body and powerful, purpose-built machines are pushed to their absolute limits.

“We’re thrilled with the success of this film,” said Matthew Barksdale, President of Drive Motion Pictures. “To be selected for broadcast by Discovery Channel assures us that a much broader audience will see what endurance racing is all about. Watching racers tackle these challenges helps viewers get a better appreciation for what they go through both on and off the track.”

This unique and compelling film immerses its audience deep inside the tumultuous, unpredictable and thrill-a-minute world of road racing at historic Daytona International Speedway. The fast-paced, hour-long presentation will air on Discovery Channel, the anchor network for Discovery Communications, the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries.

Drive Motion Pictures, a Division of Drive Digital Media, consists of a team of cinematic professionals with state-of-the-art equipment and unwavering journalistic savvy. With CEO and Executive Producer Brian Weaver, Drive has produced work with Ferrari and the prestigious Ferrari Challenge Series, Microsoft and countless other Fortune 500 brands for uses ranging from television broadcast to internal case studies.

About Drive Motion Pictures

Drive Motion Pictures is a division of Drive Digital Media, a Kansas-based multimedia production company. www.drivemotionpictures.com and www.drivedigitalmedia.com.