More than ever before, technology is allowing marketers to precisely target potential clients. In the early pre-Internet days of marketing, targeting of specific clients was imprecise and expensive. Most marketing was based upon some form of mass communication – TV, magazines, newspapers, etc. Any type of targeted marketing such as direct mail was expensive and imprecise.
The Internet ushered in a new era of marketing allowing marketers to develop databases on potential clients and market directly to them at minimal cost compared to traditional media. Email newsletters, search marketing, personalized URLs (PURLs), direct text messaging, etc. and their associated tracking mechanisms allow marketers to directly target clients and track results.
Social Media products are allowing even more precise targeting. With Facebook, you can target based upon geography, interests, etc. If you run a dance studio in Bartlesville, Oklahoma – you can target mom’s of a certain age in a certain geographic region – something that was unimaginable just a few years ago.
Enter the mobile smart phone and the ultimate marketing tool. We are developing mobile phone apps that will allow marketers to contact potential clients based upon their interests AND their current geographical location. With our new apps, a bar owner in a downtown location can reach out to potential clients within a 3-mile radius and promote drink specials. In addition to contacting clients through their smart phone, the system also utilizes Facebook and Twitter to communicate.
Although this is only phase 1 of the app – our new apps are the beginning of a new era for marketers.