Bullhorn Reach recently released their 2012 Social Recruiting Activity Report detailing how how recruiters are using social media. See infographic below for details. The biggest takeaways:
- 48% of recruiters use Linked In as their only social network for recruiting purposes
- Only 1% of recruiters use either Facebook or Twitter exclusively
- Linked in gets 5.7x more job views than Facebook and 3x more than Twitter
The primary reason recruiters use LinkedIn is because it works.
- Linked in gets 8.8x more applications than Facebook and 3x more than twitter
Bottom line is that recruiters are serious about using LinkedIn as a tool for recruiting and job hunters need to be equally serious about interacting with them in the LinkedIn world.