Monthly Archives: June 2012

Facebook – When and What to Post to Maximize Engagement

There has been a great deal of discussion regarding how to get the most out of Facebook – in marketing speak how to maximize engagement.  Although he did not use those terms, Dan Zarella at DanZeralla.com put together an excellent infographic covering this topic.

He analyzed the data from 1.3 million Facebook posts to 10,000 pages to come up with the following:

  • If you want to get engagement use a photo in your post – it gets the most likes and shares by far (but text wins out for comments)
  • Short posts of less than 50 words get the most likes but if we want comments your posts should be around 450 words to get shares.
  • Make it personal – use words like “I” and “me”
  • Take a stand – Posts that are positive or negative on a topic get more engagement than posts that are neutral
  • Post between 5:00 and 8:00 at night if you want people to like and comment on your post
  • Saturday and Sunday are the best days to post – Thursday’s are the worst days to post

The following is the infographic – really great stuff.  Thanks again to danzarrella.com.

Matthew Barksdale post on Facebook Engagment.

BlogHer Food 2012 – Post 2 of 2 – The Highlights

 

 

My last post discussed BlogHer from the standpoint of the passion of the staff and people at the conference.  I also want to give everyone a quick overview of some of the highlights of the conference.

The Speakers – Pretty much every major food blogger was there including:

  • Elise Bauer of Simply Recipes
  • Todd and Diane of White On Rice Couple
  • Ree Drummond of Pioneer Woman
  • Jaden Hair of Steamy Kitchen

The biggest thing I took away from some of the major bloggers was that there is no single path to success in the food blogging world.  Some focused on direct advertising, some focused on selling product, some focused  on working with brands.  The key in every case was developing a loyal following by creating unique content that readers want – this allowed these bloggers to leverage their audiences to create ongoing revenue streams.  Every major player had their own story but always followed the same blueprint.

The People – As I discussed in my previous post, the people at BlogHer Food were incredibly passionate – I talked to people ranging from start-up bloggers that were thinking about starting a blog to bloggers with over 100,000 engaged followers.  All were passionate – all loved their families and food.  The atmosphere was exciting and electric – everyone wanted to talk about their passions.

The Food – At a food conference the food should be good – BlogHer Food delivered.  Of course there were Gluten free options and vegan options but there were also vendors promoting new products – soy milk, eggs, spices, etc.  Progresso even used the even to launch their new Recipe Starters cooking sauce (the samples cooked with the product were outstanding.

Overall a great conference – great speakers, great people, great food.

BlogHer Food 2012 – Post 1 of 2 – Talk About Passionate People – Wow

BlogHer Food Logo

I attended the Blogher Food conference last week in Seattle, Washington.  There were many great sessions and ideas discussed but there is one thing that really blew me away – the passion of the bloggers.

These women (I say women because 95% of the attendees were women) were some of the most passionate people I have eve met – from the speakers to the beginning bloggers everyone was just excited – excited to be at the conference, excited to be meeting other bloggers, excited to be talking about food – just excited.

The conference itself was outstanding and the founders and employees of Blogher really set the tone – From the CEO Lisa Stone to the microphone runners everyone was on top of their game.

In my next post on BlogHer Food I will go over some of the highlights of the conference.

If you have any interest in food blogging there is no question that BlogHer Food is a great use of your time.