Monthly Archives: March 2013

Why Engage Mobile (Why I Went to Engage in Kansas City)

Engage Mobile Logo

It is clear that that the world of mobile technology is exploding (Check out my post in January for an example of the crazy growth in the mobile industry.)  What is interesting is that there are hundreds of companies around the country than can build an app. How do you choose a company to help you navigate the world of mobile in order to drive your business?

At Engage Mobile we approach the world of mobile differently than a typical app developer. From our first conversation with clients we are focused on delivering results that will improve your business – by increasing revenue, decreasing cost or managing risk.

The following is what makes us unique:

Focus on Business Results: We are not a couple of 19 year olds building apps in our parents’ house – our leadership team has over 40 years experience driving business success. We have worked with brands from Ferrari to Cerner to H&R Block to Diageo and have utilized dozens of business models to drive success for our clients. We leverage technology to get results – we don’t just build apps – we drive your business.

Obsession with Functionality and Simplicity: Once we understand your goals – we don’t start designing and developing – We start thinking. We think about how to achieve your goals in the most efficient manner – the best workflow – we simplify. When we are done we simplify some more. The bottom line is that simple is hard – and we are great at making it simple for the user.

Deep Experience in Mobile Business and Mobile Strategy: Our team started working with mobile strategy and deployment more than 10 years ago – when the iPhone was just a twinkle in Steve Jobs’ eye. Our founder was responsible for launching the initial mobile strategy and development at a billion-dollar medical software company in the early 2000’s. Since then, he and the leadership of Engage Mobile have been on the leading edge translating mobile technology to business competitive advantage and success.

Marketing Expertise to Drive Results: It is not enough to develop a mobile app and roll it out to your workforce or the app store. The only way to get results is if users are actually using your mobile product. Our marketing team can help your mobile product succeed by developing and executing a custom marketing program focused on getting results. In addition to branding apps, social media and search marketing (SEO and PPC), our team can develop text messaging programs, email programs, push notifications and even mobile video programs to help your product succeed.

Product Expertise: The greatest strategies in the world are wasted if you do not have a product that delivers – and that is where our technical team shines. We have some of the best and brightest developers in the country working with Engage Mobile to deliver excellent products. We work with Apple iOS, Google Android, Microsoft Windows 8 and HTML 5 to deliver world-class mobile solutions.

If you are looking for help determining your mobile strategy and develop products and solutions to drive your company forward, check us out at www.engagemobile.com or email me at mbarksdale@engagemobile.com.  We can help you take your business to the next level.